Sunday, November 17, 2013

On Track? Steve Nash Fitness Clubs

Hey Everyone!

I have been a member of Steve Nash Fitness clubs for a number of years (formerly Fitness World).  I tend to use the gym when the weather is poor, which I suppose, is right about now.

There seems to be a lot of competition in the fitness club industry in Vancouver and surrounding area.  We have seen a lot of new facilities popping up all over the place,  some offering very competitive prices.  So, I decided to see were my gym fit in among the masses.  What are people saying about Steve Nash Fitness?

To figure this out, I took to social media.  There are a number of social media tracking tools available to not only see what Steve Nash Fitness Clubs are saying to us, but what and how we feel about them.

I started off using Addict-o-matic which is a free search tool that combines your search over a whole plethora of social media platforms, such as blogs, Twitter,  YouTube, etc.

Addict-o-matic gave me some good insight as where to start and where their social media presence was. Being that Steve Nash is a prominent athlete, I did end up receiving a bunch of results that were not really relevant to my search on the fitness facilities.

I really liked the layout of this app as everything was very clear to read and easy to navigate through.

Next, I moved on to Social Mention.  This site is pretty cool.  This site not only gathers information on your search on Facebook, Twitter, YouTube, but also picks up content from blogs.  Social Mention also shows you stats of keywords, platforms and the top hashtags used.  It also attempts to rate sentiment.  Once again, because of the chatter of Steve Nash, the athlete, a lot of the results were irrelevant but it was not difficult to filter out.

I went on to explore Boardreader to see what people were saying about the gyms in Vancouver to see where my gym ranked.  This is neat tool for anyone looking for any specific threads on discussion boards. You just plug in your keywords and it pulls all of the results for you.

At the end of the day, here is a sample of what people had to say regarding Steve Nash Fitness.

I looked at what people were saying to try to get a feel for how my gym was doing in the big scheme of things. For each comment, I used a ranking system. (-1 for negative, 0 for neutral, +1 for positive.

I do tend to believe that people tend to complain more than they do boast on social media so I take everything with a grain of salt.  For this exercise, however, I am looking to see what problems people are having with my gym and what Steve Nash is willing to do about it.  For the most part, the company did respond to all complaints.

Here is a summary and you can find the comments/conversations below.






What do you think about Steve Nash Fitness Clubs?  Do you belong to a gym that you would recommend?  If so, why?  I would love to hear from you!

Happy Trails!

Court

2 comments:

  1. Great post...I enjoyed that you used multiple tracking tools to analyze from different aspects. I find that Steve Nash gyms are too expensive and the parking is awful. But they do have great classes and newer equipment...I guess you have to pay for that somehow. I also know that they are very aggressive in person trying to get you to bring your friends in for a membership. I have heard horror stories about the cancellation policies.

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  2. Hi Mandy,

    I enrolled in my membership when it was Fitness World and they have honoured my monthly fee so far. They can be fairly expensive. Normally around Christmas, they start offering the $20/monthly rates. I noticed in my research that there was a lot of negative chatter regarding their cancellation policies as well. Hope they get this corrected, customer service is huge in a competitive industry like this!

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