Sunday, November 3, 2013

Lululemon X-STATIC about Strategic Alliance Partnership

Social Media Release: 

On September 12, 2013, Noble Biomaterials Inc. announced a global strategic alliance with Lululemon Athletica Canada Inc. The partnership gives Lululemon exclusive use of Noble's X-STATIC antimicrobial technology into their sought after performance wear.

Noble's X-STATIC is made with almost one hundred percent metallic silver and is woven directly into the garment providing permanent odour protection.   It is said that it will not come out, even after having being washed. It is the same material that has been integrated into Lululemon's Silverescent fabric for a number of years.  More information on the "Anti Stink" ingredient can be found  on the x-static site.

This exclusive partnership will help Lululemon in keeping the competitive advantage when it comes to 'Anti Stink' workout gear.


Quotes:
"lululemon has worked with Noble for nearly a decade to differentiate our products and we welcome the opportunity to solidify this partnership" said Christine Day, CEO of lululemon.


Relevant Link:

Original lululemon press release

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4 comments:

  1. AnonymousNovember 11, 2013 at 10:19 AM

    Great job with this release - it's really easy to read and very straight to the point. You also provided a lot of great links. It's very relevant considering Chip Wilson's comments this week!

    ReplyDelete
  2. UnknownNovember 11, 2013 at 10:31 AM

    Hi behappy84,

    I was out of town last week and had no idea this had transpired. It looks as though the saga continues. I have posted a link to copy and paste into your browser if others are wondering what we are referring to. It looks as though as this saga continues..

    http://globalnews.ca/news/956683/watch-chip-wilson-apologizes-for-saying-lululemon-pants-dont-work-for-some-bodies/

    ReplyDelete
  3. UnknownNovember 13, 2013 at 8:20 PM

    Great reporting Courtenay. It is amazing how active Lululemon is in every angle of business. The product already stands out from the rest and now it looks as though they are just getting stronger. It is a great example of how no business should ever be satisfied, and that they should always strive for better.

    ReplyDelete
  4. UnknownNovember 15, 2013 at 7:22 PM

    Hi Mandy, thanks for stopping by! Thanks for your comments. I think that their products are great and when they are not, they are willing to admit that and keep trying to improve. What they need to build upon now is their reputation. Chip Wilson's comments seem to have upset a great deal of people!

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